Titling a book with Purple Cow is one sure way to make your book the perfect example of a purple cow. Of course, creating content that stands apart and occupies the realm of outside the box is nothing new for business, marketing, and lifestyle guru Seth Godin.
In Purple Cow, New Edition: Transform Your Business by Being Remarkable, Seth Godin purports that the marketing techniques of just a few decades ago are no longer successful in today’s business world. Just decades ago, consumers didn’t have enough product, but had lots of time to take in marketing. On the contrary, today’s consumers are faced with far too many choices, and not enough time to sort through them.
Transforming your business or product into a purple cow will come with risks, but risks are often what make business (and people) successful. In order to be the purple cow, something has to stand out.
This book is a quick and easy read, but full of lots of ideas that could potentially be applicable into realms other than business and marketing. There are also a lot of helpful examples and business anecdotes.
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