Hiptype is a company that collects data from e-reader users. Based on their reseach, they’ve shared this infographic (click to enlarge) on reading habits, entitled “The DNA of a Successful Book:”
Observations that stood out to me:
- 30% of people will have stopped reading by page 50 (so keep reading if you’re stuck on page 45)
- Women are 50% more likely to finish a book than are men
- Only 35% of people will finish a book that is over 700 pages long
- Over 82% of e-book readers live in cities. (Guess I’m in the under 12%)



